First Rodeo Collection

Keepin' It Local, Givin' It Back


At Texas Roots Outfitters, we believe Texas takes care of its own. That’s why a portion of every sale goes right back into the Lone Star State — supporting local non-profits and Texas-based organizations that make a real difference in our communities. From small-town charities to statewide initiatives, we’re proud to stand behind the folks who work hard to keep Texas strong. When you wear our gear, you’re not just reppin’ Texas pride — you’re helping build a brighter future for the place we call home.

Plant Your Roots

Our plantable seed tags are more than just labels — they’re a promise to give back to the land we love. Each tag is embedded with native Texas wildflower seeds, ready to bloom in your backyard, along your fence line, or anywhere you want to add a little color.

Simply plant the tag in soil, water regularly, and watch it grow into a mix of flowers that support local pollinators and beautify Texas communities. It’s our way of leaving Texas better than we found it — one shirt, one seed tag, one bloom at a time.