Rooted in Texas

Texas isn’t just where we live — it’s who we are.
It’s the smell of mesquite in the air, the hum of a windmill on a hot day, and the grit it takes to push through when life gets tough. Around here, we all face trials and tribulations — but it’s how we rise above them that defines our character. That resilience is the heartbeat of Texas, and it’s the spirit behind Texas Roots Outfitters.

This brand was built to celebrate that way of life while giving back to the place that shaped us. A portion of every purchase goes to Texas-based non-profits making a real difference for our neighbors — the ones who need it, and the ones who deserve it.

We also believe in leaving Texas better than we found it. That’s why every shirt comes with a plantable seed tag, ready to grow native Texas wildflowers. It’s our way of putting something beautiful back into the land that’s given us so much.

From the ranch to the city streets, Texas Roots Outfitters is more than apparel — it’s a way to wear your pride, live your values, and help keep Texas thriving for generations to come.